Alterra Resorts Partnership

Smartwool's first-year partnership with Alterra Mountain Company required a scalable creative system that could show up seamlessly across resorts, retail environments, and digital channels. The goal was to create a connected brand experience that met consumers wherever they encountered the partnership.

I designed, worked on strategy and developed a wide range of campaign assets, including gondola wraps, chairlift signage, window installations, posters, digital creative, swag and a mobile pop-up experience. By applying a consistent visual language across diverse touchpoints, I helped establish a cohesive and impactful presence throughout the partnership.