Big Gift EnergY

A colorful, camp-inspired holiday campaign designed to bring a sense of fun, personality, and warmth to the season. Blending playful storytelling with product-focused creative, the campaign celebrated the joy of gifting through vibrant visuals and a distinctly Smartwool point of view.

I led the cross-channel rollout of the campaign, translating the creative platform into a scalable ecosystem of assets across e-commerce, paid media, email, social, and wholesale channels. By adapting the design system across a wide range of touchpoints, I helped create a cohesive and engaging brand experience throughout the holiday season.