Elevated e-commerce photography

An elevated studio shoot designed to strategically fill content gaps across Smartwool's fall marketing ecosystem. The project focused on building a flexible asset library that extended seasonal storytelling, strengthened product narratives, and supported a wide range of e-commerce and marketing needs.

I co-directed the creative development and art direction, identifying content needs, developing scene concepts, shaping styling direction, and helping define the visual framework for the shoot. The resulting imagery expanded the season's creative toolkit while maintaining consistency across the broader brand experience.