Winterloft™ Launch pr kit

To celebrate the launch of Smartwool's first insulated outerwear piece, I created a premium PR seeding kit designed to make the unboxing experience as thoughtful and elevated as the product itself. The goal was to build excitement around a major brand milestone while introducing Winterloft™ in a way that felt memorable, and worthy of the innovation behind it.

I led the creative concept, art direction, and design of the experience, crafting a cohesive system of packaging and supporting materials that brought the product story to life.